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Difference between WhatsApp Business API and WhatsApp Apps?

When it comes to WhatsApp Business, there are two primary options available: WhatsApp Business API and WhatsApp Apps. While both options are suitable for businesses, they cater to different sizes and requirements.

WhatsApp Apps, which include WhatsApp Business App and WhatsApp App, are ideal for small businesses. However, for medium to large businesses that require automated processes and scalable customer support, WhatsApp Business API is the best option.

With WhatsApp Business API, businesses can install chatbots, have multiple agents on the same number, send automated payment reminders, delivery updates, notifications, and more. Additionally, they can broadcast thousands of messages to unlimited users directly on WhatsApp.

There are several amazing use cases of WhatsApp Business API for businesses to explore.

How to procure WhatsApp Business API?

WhatsApp Business API, it is a separate application that needs to be reviewed by WhatsApp. Fortunately, mSg24x7 can make the procurement process easy. All you need to have is a verified Facebook Business Manager ID, and then you can apply for the WhatsApp Business API.

If you’re looking to apply for the WhatsApp Business API through mSg24x7, there are a few things you’ll need to have:

  1. Mobile Number: The mobile number you plan to use for the WhatsApp Business API should not have WhatsApp installed, or any WhatsApp accounts associated with it. If you plan to use an old mobile number, you’ll need to delete any existing WhatsApp accounts associated with it.
  2. Verified Facebook Business Manager ID: You can technically apply for WhatsApp API without Facebook Business verification, but it will give you limited access. We highly recommend getting your Facebook Business verification done to enjoy unrestricted access to the WhatsApp Business API.
  3. Business Website: Your business website should include your official business name in the footer.

If you have all of the necessary requirements, you can click here to get started with the mSg24x7 team, who will further assist you with the application process.

Can WhatsApp Business API and App be on the same phone number?

No, it is not possible for a phone number to be registered on both WhatsApp Business API and WhatsApp App simultaneously. The number can only be associated with one of them at a time.

How to make the transition from WhatsApp App to WhatsApp Business API and vice versa?

To transition from WhatsApp App to WhatsApp Business API or vice versa, the phone number needs to be deleted from the current platform first. This means that if a number is registered on WhatsApp App and needs to be migrated to the API, the WhatsApp account must be deleted. It is important to note that once a number is upgraded to a WhatsApp Business API number, it cannot be downgraded.

Here is how you can delete your WhatsApp Business App before applying for the API:

  1. Open WhatsApp Business App
  2. Tap More Options (three dots) > Settings > Account > Delete My Account
  3. Enter your phone number in full international format and tap DELETE MY ACCOUNT
  4. Select a reason for why you’re deleting your account in the dropdown

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