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Is there a limit to the number of broadcast messages that can be sent using mSg24x7?

No, there is no limit to the number of messages that can be sent using mSg24x7. You can send an unlimited number of messages to an unlimited number of users. However, to send messages to an unlimited number of users, you need to reach the maximum tier limit.

There are four tiers in total, and each tier allows businesses to send broadcast messages to a specific number of unique users in a 24-hour slot.

Tier 1 allows businesses to send broadcast messages to 1000 unique users daily.

Tier 2 allows businesses to send broadcast messages to 10,000 unique users daily.

Tier 3 allows businesses to send broadcast messages to 100,000 unique users daily.

And Tier 4 allows businesses to send broadcast messages to unlimited unique users daily.

What will happen if any business crosses the daily limit?

If a business exceeds its daily limit, it cannot send broadcasts to users beyond its tier limit. Any attempt to do so will result in an error message.

For instance, if a business is in Tier 1 and has a mSg24x7 WhatsApp broadcast limit of 1000 users, and it tries to send a WhatsApp broadcast to 1500 unique users, the message will not be delivered, and an error message will appear saying, “Audience size exceeding remaining quota, some messages may not be delivered.”

To send the broadcast successfully, the business must reduce the number of users to 1000 or less.

How to increase the WhatsApp Broadcast Limit?

To increase your WhatsApp Broadcast Limit, you will need to meet certain criteria and get promoted to the next Tier. The only way to do this is by maintaining a good quality rating and sending messages to at least half the unique users of your current WhatsApp Messaging Limit.

For instance, if you currently have a Broadcast Limit of 1000 unique users per day, and you want to upgrade to a messaging limit of 10000 users, you will need to send messages to at least 500 unique users within a consistent duration of the next 7 days to move up to the next tier. If you meet this requirement, WhatsApp will increase your messaging limit to 10,000 users on the 8th day.

To illustrate, if you are currently in Tier 1, and you send messages to 500 unique users within the next 7 days, META will promote you to the next tier and increase your messaging limit to 10,000 users. Alternatively, if you send the 500 messages on the first day, your Broadcast Limit will upgrade to 10,000 on the second day. So, by maintaining good quality ratings and consistently reaching out to more users, you can increase your WhatsApp Broadcast Limit and reach a larger audience.

If you’re currently limited to sending WhatsApp Broadcasts to 10,000 unique users per day and wish to expand that limit to 100,000 unique users, you’ll need to send messages to at least 5,000 unique users within the next 7 days. This is applicable for businesses in the WhatsApp Broadcast Tier 2.

Your Quality Rating is another crucial factor that determines whether you can upgrade your WhatsApp Messaging Limit. To advance to the next Broadcast Tier, your Quality Rating should be Medium or High.

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