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Can I Send Promotional WhatsApp Broadcasts to My Audience?

As of October 2021, businesses are now able to send all types of messages, including promotional and offer messages, via WhatsApp. This includes transactional, non-transactional, notifications, updates, and follow-up messages.

At mSg24x7, we offer a range of approved template messages for our clients. Be sure to check out our sample promotional templates, available for different industry verticals.

Can I send WhatsApp Broadcast to users who haven’t saved my number?

Yes, it is possible for businesses to send WhatsApp Broadcast messages to users who haven’t saved their contact number. This feature is not available on the WhatsApp Business app. However, it is important to note that businesses can only send broadcast messages to opt-in users who have given their consent to receive messages from the business. This is a requirement set by WhatsApp to ensure that users have control over the messages they receive.

How to take opt-in from users?

Opting in users can be done through various methods.

One way is by including a checkmark in the lead contact form on your landing page to obtain their consent. Another way is by sending SMS and email campaigns to request opt-in.

Will my number get blocked by WhatsApp if I send too many broadcast messages?

The fate of your WhatsApp account hinges on your Quality Rating. If your rating drops, you’ll receive a warning message from your FB Business Manager.

But if you fail to improve your rating and it continues to decline, WhatsApp may block your number.

Your Quality Rating suffers when people start blocking you, which typically happens if you send unsolicited promotional messages to users without their permission.

Can I send WhatsApp Broadcast to those users who haven’t interacted with us on WhatsApp before?

Yes, you can import all the data of users that you want to send a broadcast to in the mSg24x7 WABA platform and send them a broadcast campaign even if they haven’t interacted with you on WhatsApp before. When doing so, mSg24x7 considers that you have taken opt-in from all the imported users.

Do I need to get these WhatsApp Broadcast messages approved by WhatsApp?

You only need to get your template messages approved before using them for broadcasting. For active users, you can send either template messages or regular messages (which don’t require approval from WhatsApp.)

Can I send CTA buttons and Quick Reply buttons in WhatsApp Broadcast messages?

Yes, it is possible to include URLs, buttons, and quick replies in template messages on WhatsApp. Template messages can contain a maximum of three buttons or two calls to action (CTAs), each with a character limit of 20 characters. Additionally, rich media such as images, videos, documents, and audio can be sent using both regular and template messages.

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